Billie Eilish, one of the biggest stars in music right now. H&M announce their merch collection for her. The merch features the official logos of the 17-year-old singer-songwriter in oversized silhouettes and all the clothing has been made from materials sourced in a more sustainable way.
This campaign accompanying work by the trailblazing 3D makeup artist Ines Alpha, from the main visuals to an exclusive Snapchat filter. This merch collection will be available worldwide in all stores carrying the Divided concept, as well as online at hm.com starting from 2 January. The designs feature Billie's official logos and capture her signature oversized style- long, boxy-T-shirts, hoodies, sweatshirt dresses, joggers and T-shirt dresses in a colour palette of cream, black, pale green and pops of neon green.