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To celebrate 25th anniversary of Ralph Lauren Purple Label, the brand makes its most ironic collections with reimagining each for Fall 2020 as a new expression of the pinnacle of style imprecably crafted from Italian fabrics with a dedication to the finest details that have been the spotlight of the brand since its founding. This new collections has marked by a reissued capsule of tailored looks from the 90s inspired by Mr.Lauren's personal suitings and his love of sartorial English tailoring. Most of the pieces feature his signature suit silhouette. And the new suits are recreated in the original English fabrics and patterns with handpicked and styled by Mr Lauren which he would wear exactly the same.
The Copenhagen lifestyle brand Wood Wood made a collaboration with Timberland in a 12 pieces collection this Spring-Summer 2020. Co-founders Karl-Oskar and Brian SS Jensen grew up with graffiti and street culture back in 1990s, combining Underground with High-End fashion to result in their signature contemporary streetwear.
On 20th and 22nd December, American Eagle celebrated it's grand opening in Tsuen Wan and Apm stores by holding a Jeansholic party with customers who are welcomed to take part in their promotional activities. By following American Eagle Facebook or Instagram accounts, customers can redeem a coin and play the claw machines until 26th December and 24th December in Kwun Tong APM and Tsuen Wan Plaza stores respectively. There will be a special offer inside the capsule ball! Meanwhile, shoppers can get a blanket or a denim tote bag and 3 patches for free upon spending HKD 788 to show their creativity and design their unique tote bags by themselves. Redemption is on a first-come, first-served basis while stocks last. The APM exclusive Denim Passport Program will be held on mid-January 2020 and lasts for 6 months. During the promotion period, customers can redeem 1 stamp when purchasing 1 pair of jeans. They could get 75% off for the fifth pair of jeans with 4 stamps. Come and don’t miss this rare opportunity!
Billie Eilish, one of the biggest stars in music right now. H&M announce their merch collection for her. The merch features the official logos of the 17-year-old singer-songwriter in oversized silhouettes and all the clothing has been made from materials sourced in a more sustainable way. This campaign accompanying work by the trailblazing 3D makeup artist Ines Alpha, from the main visuals to an exclusive Snapchat filter. This merch collection will be available worldwide in all stores carrying the Divided concept, as well as online at hm.com starting from 2 January. The designs feature Billie's official logos and capture her signature oversized style- long, boxy-T-shirts, hoodies, sweatshirt dresses, joggers and T-shirt dresses in a colour palette of cream, black, pale green and pops of neon green.
The well known international lifestyle brand with an authentic sports heritage - New era has released Wash Cotton Patchwork headwear collection for Winter 2019. It inspired by traditional Japanese hand-stitched craftwork, the latest New Era release showcases two key directions: Multi-colorway and all back styles. This collection has feature various cotton patches of at least seven different hues sewn together in a collage block style. In contrast, the all-black range is made with premium cotton patchwork fabrication. All design has a New Era logo stitched onto the side panel and for the 9Fifty and 9Twenty silhouettes, a classic New York Yankees logo is embroidered in contrast-white at the front panels.
Back to the first production line of Armani a called La Prima, which its the best italian leather craftsmen turned into a real project. The new six bags, which inspired from the Nineties originl are characterized by new manufacturing techniques. La Prima includes the classic style with the characteristic side mounted with double bellows, an updated rectangular and larger version, two trunks of different sizes and two shell clutches. The shoulder and tote styles can be hand-held or thanks to the double-slide handle, they can be worn as crossbody and shoulder styles.
The upcoming classics 2020 collection was designed by Stacey Bendet for women to show up confidently for all the modern definitions of work. It was elevated workwear staples that transition flawlessly from day to night.
The detailed design makes the classics collection inspiring yet functional. Breezy wrap tie belts cinch chic suits, trenches and dresses, while trim, feminine lapels and delicate trench epaulettes bring joy to dressing beyond the typical workwear look. Long cut blazers are the perfect match for crisply tailored shorts and flowy slips, especially when lined with eye-catching pops of neon.
Loewe THÉLIO SS2020, this season is more focused on technical craftsmanship. It is defined by bold, geometric and oversized shapes. Playing with angular lines and negative spaces, the frames comes in wire metal and transparent actetae. whilst leather inserts and playful uses of LOEWE branding bring the house story to life.
Sunglasses collection:
LW40035 (HK $2600): An oversize square frame in carved acetate, exalted by the house’sanagram affixed to the temple.
Looking back to both past and future, the new Giorgio Armani eyewear collection reflects the fashion house's identity wth materials and colours enhanced by new and exquisite details. As the theme of this collection is "Rapsodia in Blu" ("Rhapsody in Blue") fashion show, so to keep with the theme, one of the central colours is midnight blue, a deep, vibrant, elegant and velvety shade. Ideal for both men and women, this collection is a highlight of Giorgio Armani's aesthetic vision for the season.
