Rihanna continues to surprise us with her new mascara product called Full Frontal Volume, lift and curl mascara (HK $208). This mascara designed to deliver Rihanna's full lash look with proven to volumize, lengthen, lift and curl lashes and exposing every little lash with an eye-opening definition. This mascara is a lightweight plus ultra-black formula with an exclusive flat to fat brush. The fat side allows you to create the look you want while the flat side is to comb through and define, curl and separate your lashes. Undoubtedly, it's a water-resistant formula which tested by Rihanna proved that it is enough for you to get your lashes to stand up to smudging, sweat and tears and fully exposed from root to tip until you are ready to wash it off.
It will be available starting January 16, 2020, at Sephora, Harvey Nichols, Beauty Bazaar, and Beauty Avenue.