Patagonia Launches Worn Wear™ Program In Hong Kong
Fri 9 Oct 2015 18.30 - 21.30 Import to my calendar


Do you have some clothes that you know you’ll never wear or does not fit anymore? Have you thought about to donate these clothes and let other people to purchase? Patagonia, a leading designer of core outdoor and sport-related apparel, equipment and accessories, announced the expansion of its Worn Wear™ used clothing program in Hong Kong.

One of the most responsible things as an apparel manufacturer and retailer can do is to make high-quality stuff that lasts for years and can be repaired, so you don’t have to buy more of it. The Worn Wear program celebrates the stories we wear and keeps your gear in action longer to take some of the pressure off the planet. The first Worn Wear campaign in Hong Kong will be held in Oct. From 19th-28th September, customers are encouraged to donate their washed used Patagonia clothing* to any Patagonia store.

All the used Patagonia clothing collected will be selected and available for sales at the Worn Wear Rack in Ashley Road store from 9-11 Oct, 2015. All proceeds from Worn Wear Rack sales will be donated to local environmental organization: Eco-Education and Resources Centre, to support the research and education fund on protecting Green Turtles and raise the public awareness of the green turtle survival in Hong Kong. Unsold pieces will be donated to local partner: Chu Kong Plan, for people in need or resell them to the public through their second hand shop and the net proceeds will go to their community services.

*Items to collect:
1. Fleece Top/Vest
2. Down Jacket/Vest
3. Down Jacket/vest
4. Wind Jacket
5. Waterproof Jacket

All returned used clothes must be washed, function properly and in good condition for resell.

"We've had a tremendous response to our pilot program launched in Portland last fall, so we're thrilled to be expanding the Worn Wear program into more stores," notes Vickie Achee, Patagonia's head of retail marketing. "Our customers love knowing they can find their gear a second home while earning credit toward new or used products for themselves, all while doing their part to reuse, recycle and keep Patagonia gear out of the landfill."

Patagonia invites you to take part of our Worn Wear Party on 9th Oct from 6:30- 9:30p.m. at Ashley Road store, Tsim Sha Tsui. Visit our Worn Wear Rack to purchase used Patagonia garments at price $100-$300. We will also be providing a free repair service for simple repair on the spot, and tips to keep your garments maintained. We invite you all to enjoy a meaningful evening with us. Light refreshments will be served.

RSVP: kiki_yip@sportelements.hk

About Patagonia
Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $76 million in grants and in-kind donations to date.