Being the largest cinema in Hong Kong, with 12 houses and up to around 1600 seats, The Grand is one of the largest cinema investment projects in Hong Kong, exceeding HK$100 million. The cinema adopts a fluid and soft edged approach to the overall design, extending the dynamics in films to the cinema itself, giving The Grand as innovative yet timeless style. As the pioneer in the industry, The Grand sets the trends by first introducing Dolby Atmos system to Hong Kong, and stays on Top 5 of local box office since its opening in 2007.