The Parisian jewelry brand Les Néréides has launched its 7th store in Hong Kong at Festival Walk. In celebration of the opening, they hosted a party on 9th June there and I had the chance to stop by and chatted with the Hong Kong Director, Joyce Chan who enthusiastically showed me the new collection and had some styling tips for you too.
Chatting with Hong Kong Director, Joyce Chan (Middle)
Q: What a lovely boutique that you have in Festival Walk! Is there any special interior design or decoration details in the store?
A: This is our first pop-up store in Hong Kong but we are hoping we can bring in the atmosphere and the ambience of our boutiques by using our signature colors and a similar decor. The storefront for this pop-up is very wide so we made the entrance wider to make it more welcoming for our customers.
Q:I have heard about the “LES NEREIDES LOVES ANIMALS” program, how does this program help animals in local scene?
The Amaddeo family, founder and owner of Les Néréides launched the charity “Les Néréides Loves Animals” two year ago as a global initiative that aims to protect the sick, endangered or abandoned animals around the world. Each season we will introduce a collection for Les Néréides Loves Animals where 15% of all retail sales for the collection will support shelters and non-profit organizations where people dedicate their lives to this noble cause. Here in Hong Kong, Les Néréides Loves Animals foundation has generously donated to SPCA (The Society for the Prevention of Cruelty to Animals). Les Néréides Loves Animals chose to work with SPCA because of it rich history of protection of animal health and welfare and prevention of animal cruelty. The donation will help SPCA with their ongoing adoption programs as well as their shelter maintenance.
Les Néréides Loves Animals Collection
Q: The collection “Ostentatious Obscurity” seems edgier and more mature than other collections that you have, can you talk about the concept behind it? And which piece is your favorite in the collection?
A:This collection is an ongoing one which we have every season but each season the theme is very different. The spirit behind this collection is audacious, daring and always unexpected. This season we are inspired by the stars of Jurassic Park so fans of the film will definitely recognize references to the film throughout the collection. The dinosaur theme is sometimes suggested by its claws, its eyes or even a mosquito imprisoned in an amber piece. But the stars of this collection would definitely be the dinosaurs and we have included the iconic T-Rex skull, the baby Triceratops and the Dilophausorus. My favourite piece is the gold and enamelled bangle with dinosaur claws. The enamelled part looks very realistic like the grayish scaly skin on the dinosaur. The two stones held by the claws adds a pop of color and makes the bangle a great choice for summer. I also love the earrings with the dinosaur eye. The way it is set with the stone and enamelled flowers makes it an exciting design and yet not too overwhelming.
Q: I am sure that you will launch something exciting this year too, are we allowed to have a sneak peek?
This year marks our 10th anniversary for our Classic collection Pas de Deux. We will be announcing something exciting to celebrate this special event so stay tuned!
Left: Pas De Deux Collection; Right: Obscurité Ostentatoire Collection
Q: Last but not least, I admire your style and you seem really into “mix and matching” your accessories, can you share your tips for styling accessories to our readers?
A:I am a fan of mix and match and layering when it comes to jewelry. I always start with a statement piece and then continue from there. I believe in a balance and just do what feels right! For example, if I want to wear a large pair of earrings I will choose a more classic necklace like one from our Diamantine collection and instead add rings, bangles or bracelets. It’s always easy to mix and match with Les Nereides jewelry because we have such a wide range of collections. The Diamantine collection is a great staple to have in every girl’s jewelry box because it is so versatile and timeless.
Even a minimalist like me are convinced to try something new and maybe some bold, statement pieces for the upcoming season.
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