It's hard to leave JOYCE out of a conversation on fashion as it is. Now you can add Joyce Iconics to your discourse, as the brand's first collection inspired by the famous Saint Laurent, and showcased against the silhouette masterpieces done by the famous artist Quentin Jones, is enough to stop the traffic.
We're all familiar with the story of Saint Laurent's "Le Smoking" tuxedo, the timeless tale of the first tux designed to bring out the alluring femininity in women. Joyce Iconics works this legend into their first collection that features the fundamental colours of black and white. Through artistically added designs and stylistic cuttings, each item within this collection is a subtle fashion statement that'll find a place in any woman's wardrobe.
Visit the Joyce store at the heart of central to experience the full blast of the collection complemented by Quentin Jone's artworks that emulate the same audacity of Saint Laurent's designs, while sharing the same classic yet modern elegance within this first Joyce Iconic collection.
JOYCE, New World Tower, Central
Opening hours: 10:30am-7:30pm
Written by Sharon Yeung