Beauty -

We girls wear our hair differently every day--high ponytails, loose buns, pigtails, the list goes on. Have you ever imagined changing the style of your brows in a similar fashion--regularly and on a whim? Benefit's new "Total Brow Package"  is exactly based upon this crazy yet ingenious idea.

From April 1st onwards, you'd get to try out one of four signature brow styles on your face. The talented beauty experts at Benefit's BrowBar will begin with usual shaping and trimming with facial wax, then proceed on to transforming your brows into the WOW! Brow Style of your choice with the help of the new Benefit brow products.

These four WOW! Brow Styles are hand-picked by the Benefit Headquarters in San Francesco for being distinguishably unique while still easily wearable. Here's a sneak peek at each of them:  

Natural Brows

This works for everybody as it accentuates our natural brow shapes. This look can be easily accomplished with the Goof Proof Brow Pencil. Available in 6 shades, you can fill in and outline with the pencil's slanted tip to reach sophisticated perfection.  

Bold and Angular Brows

This style is especially suited to girls with long, angular faces. The Brow Zings taming and shaping kit is precisely the tool for the job. The darker shade eyebrow wax allows you to carve out the prominent arch and refined end, while the lighter powder serves the purpose of blending, creating the flawless dramatic definition to go with more glamorous makeup looks.  

Feathered Brows

Favoured by top models and celebrities, this could easily be the most on-trend style now.  The ultra-fine tip of the Precisely, My Brow Pencil is made for fill out your brows with intricate lines, flushing them up to look like lush elegant feathers.  

Straight Brows

We Asians are familiar with the widely popular straight brows, originated from the K-pop industry. The highly pigmented Ka-Brow! cream gel colour allows you to effortlessly reshape and straighten out your brows, creating this chic, youthful look. 

Take your time to pick a favourite now, and be amazed by the transformative experience at Benefit's BrowBar. Let the revamped brow waxing and grooming service be the start to your daring exploration. You might just find another go-to style along the way.


Total Brow Package--Brow service and Brow grooming (drawing) service--HK$170

Goof Proof Brow Pencil (Available in 6 shades)--HK$230
Brow Zings taming & shaping kit (Available in 6 shades)--HK$315
Precisely, My Brow Pencil (Available in 6 shades)--HK$230
Ka-Brow! cream-gel color (Available in 6 shades)--HK$235


Benefit Cosmetics:
Shop No.B206A, Basement 2, Time Square, Causeway Bay
Tel: 2110-9528
Shop G34B, Lee Tung Avenue, No. 200 Queen’s Road East, Wanchai
Tel: 3621-0598
Lab Concept Faces, Queensway Plaza, 93 Queensway
Tel: 2116-9857
No. 25D, G/F Shop, 13-15, Hoi Kwong Street, Quarry Bay
Tel: 3579-4000
Ground floor No.22, Lyndhurst Terrance, Central
Tel: 2157-0398
Shop 201, 2/F, Stanley Plaza, Stanley
Tel: 3621-0909
Shop No.31, Level 2, Langham Place, 8 Argyle Street, Kowloon
Tel: 3427-9582
FACES, Harbour City, Tsim Sha Tsui
Tel: 2110-3495
Shop G35, Telford Plaza I, Kowloon Bay
Tel: 3572-0282
Shop UG55, Olympian City 2 , Olympian City, Kowloon
Tel: 3621-0036
Shop No.279A, Level 2, Plaza Hollywood, Diamond Hill
Tel: 2114-0599
Shop A383, L3, New Town Plaza Phase 3, Shatin
Tel: 2604-3603
Shop 1037-1039, 1/F, Tuen Mun Town Plaza Phase 1, Tuen Mun
Tel: 3427-3222
BT-207 & 208, L2, Tsuen Wan Plaza, 4-30 Tai Pa Street, Tsuen Wan
Tel: 2621-2107


Written by Sharon Yeung



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